Brown is Totally the New Black
By: Eliza Mencher
Brown is officially stepping into the spotlight-and we're so here for it.
Once overlooked, this rich, versatile neutral is quickly becoming a wardrobe MVP. It’s warm, wearable, and effortlessly chic, whether you’re headed to brunch, rooftop drinks, or just keeping it casual.
From soft cocoa tones to deep espresso shades, brown is the go-with-everything color that feels fresh. Ahead, we’re breaking down how to style it, the trend pieces worth adding now, and the South Moon Under picks to help you master the look.
WHY BROWN IS SO VERSATILE
Okay, can we talk about how brown is the new black? It’s the ULTIMATE transitional color—effortlessly wearable, surprisingly bold, and totally flattering. Whether you’re drawn to deep chocolate brown or soft, neutral brown tones, there’s a shade that works for every skin tone and adds instant warmth to your look. A brown top is an easy go-to that pairs perfectly with olive pants, a pastel skirt, or even soft-toned denim for a fresh twist.
The best part? Brown works across every fabric and aesthetic. From breezy cotton tees to silky blouses and oversized knits, this shade can completely transform an outfit. Play with texture—think a cozy brown sweater styled with vegan leather—or keep it tonal with monochrome layers. From everyday basics to standout staples, South Moon Under has all the chocolate brown pieces you need to take this trend from day to night.
BROWN TOPS
Ready to work brown into your wardrobe? From rich chocolate hues to soft taupe tones, these are the must-have brown staples we’re loving right now. Whether you’re into ribbed tanks, a flirty lace-up cami, or oversized button-downs, a brown top is the easiest way to tap into the trend. It’s a go-with-anything essential that proves brown is the new black—effortless for everything from coffee runs to rooftop cocktails.
BROWN BOTTOMS
Whether you're into wide-leg pants, sporty skorts, or laid-back overalls, a brown bottom is a must-have for 2025. These styles bring comfort and versatility, all while proving brown is the new black. Perfect for casual days, weekend errands, or relaxed nights in—these pieces make brown anything but basic.
BROWN DRESSES
Whether you prefer breezy sundresses, elevated midi styles, or laid-back knit silhouettes, a brown dress is one of the easiest ways to embrace the trend. From rich chocolate tones to soft neutral hues, these effortlessly versatile staples prove that brown can be just as bold as black—perfect for anything from daytime plans to after-hours outings.
BROWN SETS
Whether you love a relaxed gauze co-ord, a cozy ribbed knit set, or a textured crochet duo, a brown matching set is one of the easiest ways to wear the trend. From rich chocolate tones to soft neutral hues, these effortlessly versatile staples prove that brown is the new black—perfect for everything from casual hangs to elevated weekend plans.
Brown has officially earned its place as a year-round staple—and now’s the time to make it yours.Whether you’re going all in with a head-to-toe set or just starting with a staple tank, this trend is here to stay—and endlessly easy to wear.
PAIR THESE WITH YOUR FAVORITE BROWN PIECES