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About Us

South Moon Under offers a curated collection of elevated wardrobe staples & on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman and man at every stage of life. For special days and every day.

In the Summer of 1968, South Moon Under opened in Ocean City, Maryland as a small surf shop stocked with hand-shaped surfboards, screen-printed tees, and swimwear. It has since evolved into an elevated everyday shopping destination for the effortlessly cool woman and man, with brick-and-mortar locations in small communities and big cities alike, as well as

Inspired by our heritage and the dynamic lifestyles of our customers, South Moon Under offers a highly curated assortment of women’s & men’s apparel, accessories, and swimwear combined with the authentically familiar and friendly service of our dedicated stylists — tenants that were instilled in the founding store over 50 years ago.

It is South Moon Under’s mission to cultivate the individuality and confidence of our customers by offering an ever-evolving, curated assortment of elevated, effortless styles.