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South Moon Under offers a curated assortment of elevated wardrobe staples & on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman & man at every stage of life. For special days and every day...

Explore our year-round swim shop, featuring established and indie brands from around the world, dresses for every occasion, from wedding guest to graduation to everyday casual, & an assortment of premium denim in classic styles and on-trend silhouettes. South Moon Under stores & receive new arrivals and new brands weekly for women and men, including brands like Z Supply, Free People, ASTR, French Connection, Surf Side Supply, Johnnie-O and The Good Man Brand. It is our mission to cultivate the individuality and confidence of our customers by offering an ever-evolving, curated assortment of elevated, effortless styles.

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*No discounts or promotional codes can be used on the following brands or type of merchandise: L*Space, Frankie’s Bikinis, Free People, sale merchandise, or gift cards. Most discounts or promotions cannot be combined with any other offer or with employee discounts. Promotional discounts not valid on previous purchases.