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South Moon Under offers a curated assortment of elevated wardrobe staples & on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman & man at every stage of life. For special days and every day...

Explore our year-round swim shop, featuring established and indie brands from around the world, dresses for every occasion, from wedding guest to graduation to everyday casual, & an assortment of premium denim in classic styles and on-trend silhouettes. South Moon Under stores & receive new arrivals and new brands weekly for women and men, including brands like Z Supply, Free People, ASTR, French Connection, Surf Side Supply, Johnnie-O and The Good Man Brand. It is our mission to cultivate the individuality and confidence of our customers by offering an ever-evolving, curated assortment of elevated, effortless styles.

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*No discounts or promotional codes can be used on the following brands or type of merchandise: L*Space, Frankie’s Bikinis, Free People, Maaji, Bond-Eye, Beach Riot Rainbows, Spanx, Vintage Havana, sale merchandise, or gift cards. Most discounts or promotions cannot be combined with any other offer or with employee discounts. Promotional discounts not valid on previous purchases.