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new arrivals

Jane Lace Trim Short Sleeve Tee In Navy
exclusivenew

Isla

Tops

Jane Lace Trim Short Sleeve Tee In Navy

$78.00
$78.00
Woman wearing high-rise medium blue jeans with wide legs and cropped ankles, paired with a white tank top and tan mules.
new

Pistola

Bottoms

Kyra High Rise Bowed

$198.00
$198.00
Gina Wrap Cupro Long Sleeve In Ivory
exclusivenew

GEORGIE

Tops

Gina Wrap Cupro Long Sleeve In Ivory

$88.00
$88.00
Dark blue mid-rise flare jeans with a cuffed hem and visible stitching details.
new

Paige

Bottoms

Leenah 32 Mid-Rise Flare Trouser in Basilica

$259.00
$259.00
Remi Hoodie Zip Up Sweater
new

Isla

Tops

Remi Hoodie Zip Up Sweater

$109.00
$109.00
Remi Fold Over Sweater Pant
new

Isla

Bottoms

Remi Fold Over Sweater Pant

$98.00
$98.00
Black ribbed sweater with white horizontal stripes and a rolled turtleneck, worn with blue jeans.
exclusivenew

Georgie

Tops

Grace Rolled Neck Long Sleeve Sweater

$118.00
$118.00
Person wearing black cropped cape-style top with high neckline over dark blue straight-leg jeans and black pointed-toe boots.
new

AGOLDE

Bottoms

Harper Jean In Echo

$228.00
$228.00

Denim Pants

Shop Tops

Sweaters + Cardigans

Denim Pants

Person wearing medium-wash low-rise bootcut jeans with black pointed-toe ankle boots.

AG Jeans

Bottoms

Angel Low Rise Boot In 18 Yr Vamp

$255.00
$255.00
Blue denim jeans with raw frayed hem, high waist, and cropped ankle length styled with white tank top.
exclusive

Georgie x Paige

Bottoms

Anessa Raw Hem 27 In Roehampton

$249.00
$249.00
Dark blue high-rise wide-leg jeans with scattered red floral embroidery throughout.

Daze

Bottoms

Far Out High Rise Wide Leg

$108.00
$108.00
Woman wearing high-rise medium blue jeans with wide legs and cropped ankles, paired with a white tank top and tan mules.
new

Pistola

Bottoms

Kyra High Rise Bowed

$198.00
$198.00

brands we love

from LA, with love

Elevated Everyday Essentials • Quality Focused • Casual And Polished

elevated, effortless style

Feminine Styles • Elevated Essentials • Timeless Pieces

everyday style with a cool, modern edge

Effortlessly Cool • Everyday Versatility • Consciously Made

blending romantic details with modern silhouettes

Trend Forward • Occasion Driven • Elevated Feminine Style

denim made with the finest materials

Classic Washes • Current Fits • Casual And Polished

vintage-inspired denim with modern details

Everyday Essentials • Perfect for the Busy Modern Woman • Made for Right Now

for the creative spirit

Bohemian Fashion • One-Of-A-Kind Pieces • Casually Chic

vacation state of mind

Casual Cool Girl • Laidback Silhouettes • Playful & Colorful

a love letter to sun-kissed casualness

Bold Joyful Prints • Statement Styles • Resort Inspired

simplicity and comfort

Comfortable • Versatile Styles • Relaxed Fabrics
Storefront of 'south moon under' with glass doors and visible merchandise.

welcome in

Since the summer of 1968, South Moon Under has curated an assortment of elevated wardrobe staples and on-trend fashion essentials. With 27 coastal boutiques along the East Coast and beloved brands and emerging designers hand-selected for every stage of life, we bring laid-back sophistication to the everyday — and the special moments.



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South Moon Under — Coastal Lifestyle Apparel for Women & Men

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