The Avalon South Moon Under offers a curated assortment of elevated wardrobe staples & on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman and man at every stage of life. For special days and every day.

It is South Moon Under’s mission to cultivate the individuality and confidence of our customers by offering an ever-evolving, curated assortment of elevated, effortless styles.

South Moon Under is known and loved for its year-round swim shop, featuring established and emerging brands from around the world, dresses for every occasion, from wedding guest to graduation to everyday, & an assortment of premium denim in classic styles and on-trend silhouettes.