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Welcome to South Moon Under’s Online Boutique

Founded in 1968, we’ve always strived to provide the most genuine boutique experience possible even if you can’t make it into one of our stores. Everything we do is with our customer in mind, which is why we believe that experience is key. Our collections are full of curated products that are beautiful, versatile, easy-to-wear and go together in their own unique way. When curating our collections, we seek out the best quality, value, and style, so you’ll never have to settle for second best again. Whether you're looking for that boho beach look, or need something a little more refined, our stylists have got you covered with everything from swimwear and jumpsuit outfits to denim, dresses, sweaters, outerwear, & more! With a wide range of both women's and men's clothing we have your favorite brand like Free People, Juniper Blu, Kendra Scott, Patagonia, and Herschel Supply Co.  

At South Moon Under, we're 100% focused on satisfying you. Our stylists' aim is to help our customer express their individuality through their clothing, and we take our job seriously. Whether you're visiting us at one of our locations, or you're browsing through our online boutique, we aim to provide a personalized shopping experience. We currently ship all over the continental United States.

Free Shipping offers only applicable on orders shipped within the Continental United States. Free Shipping is not valid on certain oversized products.

*No discounts or promotional codes can be used on the following brands or type of merchandise: Final Sale merchandise, Gift Cards, Beauty Products, Personalized Jewelry, cloth Face Masks or full price products from Boys & Arrows, Frankies Bikinis, L*Space, Lake & Skye, Maaji, O’Neill, Chubbies, Patagonia, Sam Edelman, Southern Tide, Spanx and Vitamin A. Most Discounts or Promotions cannot be combined with any other offer.*

*2 Day Shipping: Delivery is guaranteed within 3 business days beginning the day after your order is placed. To guarantee this, your order must be received by 12:00pm EST. Please add one additional day for all orders placed after 12:00pm EST. Orders placed after 12:00pm EST on Friday will be processed Monday and will arrive by Thursday. In some cases, delivery cannot be guaranteed, and you will be contacted by a customer service representative within 24 hours. 2 Day Delivery is not available outside of the continental United States or to PO Boxes.*