est. summer of 1968
In the Summer of 1968, South Moon Under opened in Ocean City, Maryland as a small surf shop stocked with hand-shaped surfboards, screen-printed tees, and swimwear. It has since evolved into an elevated everyday shopping destination for the effortlessly cool woman and man, with brick-and-mortar locations in small communities and big cities alike, as well as SouthMoonUnder.com.
the store experience
Service that's friendly and familiar, stylists that are knowledgeable and there to support you, and a curated assortment for special days and every day — shopping at South Moon Under will become the best part of your week. Be sure to check back regularly, new styles are arriving daily!
Highly Curated Assortment
New Arrivals & New Brands Weekly
Personalized Shopping Experience
notes from real customers
"This is an awesome store with excellent customer service. South Moon Under has quality clothing and accessories that are stylish and worth every penny. The average price for a top/sweater is $88 and makes you feel like a million bucks. Soft, cozy, glitzy, etc — the place to go for a special piece for a night out or if you want to stand out in a crowd. Definitely ask for help, the sales staff is not pushy. They are genuine and have great style sense. Love this place. Check it out!"—Lisa
"Just had the most amazing experience! Attentive staff with tons of great suggestions and customer service. The store manager really went out of her way to make sure I left with some great outfits. Will definitely be back and so happy to know they have lots of locations!!!"—Scarlett
"The nicest staff! Had an event to go to and needed an outfit last minute and was shown so many options! The staff made it so easy helping me put together my outfit & accessories! Will definitely be back soon!"—Christina
"South Moon Under has a lot of stylish good-quality clothing from a variety of brands such as Free People. Store is organized and clean. Staff is helpful and kind. Definitely recommend!"—Lydia
Elevated. Effortless. Style.
With every interaction we strive to cultivate confidence through style. Through our brick-and-mortar stores, as well as our website, we hope to make the shopping experience personal and fun, to form lifelong relationships, and to evolve with our customers, always.
We’d love to hear from you. Your honest feedback—what’s working and what’s not—helps us improve and make sure we’re truly meeting your needs. Share your thoughts anytime; the good, the bad, and everything in between.
Email us at service@southmoonunder.com
