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Woman in a floral dress sitting on a bench in front of a store with 'Love' and 'Oster' signs.

in with the new

shop new isla

New Arrivals

Carolina Maxi Dress
exclusivenew

Saylor

Dresses

Carolina Maxi Dress

$297.00
$297.00
Fisher Midi Dress
new

Rails

Dresses

Fisher Midi Dress

$268.00
$268.00
Anise Sweater
new

Rails

Tops

Anise Sweater

$268.00
$268.00
Laurel Canyon 32 W/ Forward Panel + Vent
new

Paige

Bottoms

Laurel Canyon 32 W/ Forward Panel + Vent

$259.00
$259.00
Anessa 31 Clean Hem - Fleur De Mer
exclusivenew

Georgie x Paige

Bottoms

Anessa 31 Clean Hem - Fleur De Mer

$259.00
$259.00
Harper 30 In Glide
exclusivenew

Georgie x Paige

Bottoms

Harper 30 In Glide

$259.00
$259.00
Anessa 31 W/ Raw Hem In Big Sky
new

Paige

Bottoms

Anessa 31 W/ Raw Hem In Big Sky

$259.00
$259.00
Anessa 31 With Rounded Inset Pockets
new

Paige

Bottoms

Anessa 31 With Rounded Inset Pockets

$259.00
$259.00

IN BLOOM

bold spring florals

shop now
Woman in a bikini holding a starfish on a beach

AMANDA BATULA SWIM x SMU

exclusive mix of playful prints and elevated essentials that can only be found here

 shop the collab

shop swim

shop accessories

shop denim
Woman wearing a white lace top and light pink pants with a belt, standing against a white background.

colored denim

shop the trend

perfectly pastel

think blush pinks, baby blues, mint greens, lavender, and buttery yellows

 shop the shades
Woman in a yellow dress standing in a bright room with plants.

brands we love

vacation state of mind

Casual Cool Girl • Laidback Silhouettes • Playful & Colorful

perfectly chic

Feminine Styles • Elevated Essentials • Timeless Pieces

simplicity and comfort

Comfortable • Versatile Styles • Relaxed Fabrics

modern denim

Everyday Essentials • Perfect for the Busy Modern Woman • Made for Right Now

quintessential beach lifestyle

Chic Designs • Playful Prints • Elevated Beach Style

for the creative spirit

Bohemian Fashion • One-Of-A-Kind Pieces • Casually Chic

Storefront of 'south moon under' with glass doors and visible merchandise.

come visit us IRL

Since the summer of 1968, South Moon Under has curated an assortment of elevated wardrobe staples and on-trend fashion essentials. Operating 27 store locations and featuring over 100 beloved brands and emerging designers, we hand-select pieces for the effortlessly cool woman and man at every stage of life.

 find a store

find a store

31 day returns

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