Obey


"Obey is about creating a clothing line with substance and integrity that represents the culture and defiant ideas from which I came and continue to perpetuate. I look at it this way, we all have to get up everyday and put something on, so why not mix powerful graphics, provocative ideas, mischief, humor, and style, and have a great time doing it? I wear whatever I want, and listen to whatever I want, everyday. This line is intended for people who identify with the same spirit of independence."

Shepard Fairey, 2003