About Us

Inspiring self-expression
-Since 1968


Authenticity

What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a sophisticated mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago.

Philosophy

Tossing one piece aside and falling in love with the next, our talented and determined team of buyers attend fashion shows and meet with hundreds of vendors each year to create a unique selection that can only be found at South Moon Under.  With you, and only you, in mind, our buyers have created a collection that is always changing, ensuring a fresh experience with every visit.

Commitment

Your very own personal stylist.  That is exactly what you will find in each of our stores.  Whether it’s that final piece you’ve been searching for to complete an outfit or you’re just in need of a fresh new look, put us to work.  We’re dedicated to providing you with service and sound advice and promise to do all we can to find exactly what you are looking for. 


Vision

“To inspire self expression through the art of fashion”


Mission

By providing an ever-evolving, carefully hand picked collection of fashion presented in a fun, comfortable, high-service environment, we give our customers the opportunity to experience the excitement of successfully and confidently expressing their individual style.