about us
Cherishing originality and always keeping it interesting, South Moon Under is the fashion-forward friend you’ve always wanted, but without all the drama.
What began as a small surf shack in Ocean City, Maryland in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer.
Ever-evolving and effortlessly edgy, South Moon Under continues to grow, uprooting from its beach town headquarters and into Annapolis, Maryland, while staying true to its free-spirited, experimental, and adventurous mindset.
South Moon Under seeks the most current trends with you as the focus, providing a unique and fresh selection of pieces that will project your individuality. Consistently attending fashion shows and establishing relationships with vendors across the country, our team of driven and talented merchants carefully hand select a range of playful, comfortable, and intriguing, high quality styles that will stand the test of time.
Carrying brands we believe in, and being socially, environmentally, and ethically responsible while breathing new life into your wardrobe is our unfailing mission. When you walk into South Moon Under, you’re not walking into a store, you’re walking into an experience.


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