The brand was introduced in 1955 by Munsingwear, a Minneapolis-based underwear and military garment store, when it launched the Original Penguin golf-shirt in the US. Worn by Richard Nixon, Frank Sinatra, Bob Hope, Arnold Palmer and Bing Crosby, this golf shirt became a symbol in suburban leisure until well into the 1980’s. The penguin mascot “Pete” has become the company logo. In 1996 the brand was bought by Perry Ellis International, and a new sportswear collection was released in Spring 2003. The Penguin brand has also been worn more recently by celebs such as Brad Pitt, Devin Setoguchi, Adam Brody and Jake Gyllenhaal.