The new fine American basic. the classic American button-down shirt brand, has been completely modernized in terms of concept, style and product. Designed in the USA, from 100% pre-laundered cloth which has a lived-in look and an unmistakable appeal. " A shirt wearable naturally as a tee." The collection contains original styles, innovative fabrics and designs and a new fit. The collection develops original styles, innovative fabrics and designs and a new wearability that is offered in 3 new lines of shirts for men: B.D. Classic, B.D. Foundry and B.D. Studio.